Magdalen Street Projects Co-creation | Research & Evaluation
discovery and design sprints to update the value proposition, redesign onboarding journeys, website and toolkits
Local Welcome is a charity that helps local communities to make newcomers feel welcome. They find and connect leaders in communities around the UK and support them to run meals with a focus on welcoming refugees.
The existing service aims to make volunteering as easy as possible but in doing so exceeds staff capacity and affects the potential of volunteer to do more. The operating model, together with a reliance on funding makes scaling unfeasible.
To reimagine an operating model that would make the organisation financially sustainable and return to its core values of empowering volunteers in ownership.
One to one team conversations
User research analysis
Mapping existing volunteer journeys
Facilitated team workshops to agree 'principles of autonomy', used scenarios to understand operational possibilities in enabling more autonomy
Financial model review
Ideation workshops on value proposition (business model canvas) and creating a financially sustainable membership model
Service blueprints created for new onboarding journeys, creating content guides and problem solving integrations with systems such as Hubspot and Donorbox
Co-design with leader group to test out and generate ideas